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Ayman Helweh
On: Sep 3, 08
1702 Trends
1667 Comments


Bloggers as Models [Edit]

Perez Hilton for Levi's Unbuttoned

Levi’s has been getting quite creative in its recent Unbuttoned campaign. From casting rockers as models, stealthily putting clips of guys back-flipping into their levi’s jeans on YouTube, to backwards commercials and stripping billboards.

Gossip blogger Perez Hilton is one of the celebrities that Levi’s has collaborated with in the Unbuttoned campaign, which invites you to ‘unbutton’ those celebrities. Does anyone really want to unbutton Perez?!?

The chosen celebrities select a playlist of songs that Levi’s offers to you for FREE download. Perez’s list, which can be accessed here, includes songs by Alphabeat, Jully Black, Larry Tee, Princess Superstar, Adam Tensta, Natalia Capuccini, The Orion Experience, The Blood Arm, Tilly and The Wall, We The Living and Yelle.

You can also watch an exclusive funny little video called “Lil’ Perez” that was created by Michael Mouris (aka Crazybaby).



2,566 Views Bloggers as Models - Perez Hilton for Levi's Unbuttoned (GALLERY)

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Rockers as Models (GALLERY)


Ayman Helweh - Levi Strauss has turned to British rocker Josh Beech, the 22-year-old lead singer of alt rock band Snish, to front the print ad campaign for the global re-launch of Levi’s 501. The print ads were directed…












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Comments:



I'll pass on the unbuttoning this time!

By: Bianca Bartz on Sep 3, 08 | 4000 Trends | 1351 Comments

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