After being interpreted by different great actors in the past century, the ghost of Shakespeare’s suffering Danish prince somehow picked Jude Law as his facade in 2009, aiming to get young audiences back from Facebook and PS2.
The 12-week successful performances in London from May to August proved Mr. Law, a key role to attract young audiences, is a perfect choice.
As a break before moving to Broadway in mid-September, he and the other cast members, including Guru Mbatha-Raw as Ophelia, are now playing at Hamlet’s homeland - Kronborg Castle in Elsinore, Denmark. The 6-week performance even had the presence of the real-life prince of Denmark, Frederik, on the opening night.
Jude Law is no stranger to the stage. His theater experience includes "’Tis Pity She’s a Whore” and “Dr. Faustus.”
What's Driving This Trend
- Celebrity Casting
- Using well-known actors to attract new or younger audiences to classic productions.
- Site-specific Theater
- Performing plays in nontraditional venues, like castles or public spaces, to enhance the theatergoing experience.
- Theater Tourism
- Bringing performances to historical or cultural sites to attract visitors and create unique experiences.
Who This Affects Most
- Entertainment
- Looking for new ways to engage audiences through live theater performances and create memorable experiences.
- Tourism
- Exploring the potential of incorporating theater performances into cultural or historical tours.
- Marketing/advertising
- Using celebrity casting and site-specific performances as innovative ways to attract new or younger audiences to classic productions.
