The shiny graphics for a new ‘Aquafresh White & Shine’ pack that appeared on store shelves in early summer were produced with a technique that employs MiraFoil® metallic coating, HoloBriteTM filmless holographic press technology and a hybrid printing press.
Because of the special materials and applied production techniques, the glittering package is not only recyclable, but uses fewer resources because several manufacturing steps have been eliminated. The added bonus is a lower production cost and shorter lead times.
What's Driving This Trend
- Eco Packaging
- The use of holographic packaging and sustainable materials presents an opportunity for innovative and environmentally-friendly packaging solutions.
- Recyclable Packaging
- The development of holographic packaging that is also recyclable addresses the growing demand for eco-friendly packaging options.
- Efficient Production
- The integration of MiraFoil® metallic coating and HoloBriteTM filmless holographic press technology streamlines the packaging production process, creating opportunities for more efficient and cost-effective manufacturing.
Who This Affects Most
- Packaging
- The packaging industry can benefit from incorporating holographic and eco-friendly materials to create innovative and sustainable packaging solutions.
- Printing
- The printing industry can explore the use of holographic press technology to offer unique and eye-catching printing effects for various applications.
- Manufacturing
- Manufacturing companies can leverage holographic press technology and efficient production techniques to reduce costs, shorten lead times, and improve overall production efficiency.
