The Irish legends Yeats, Beckett and Wilde are regarded with the utmost respect in the English literature community and now their faces have been made into edible art for the newest Pat the Baker ad series.
The bread-making company states that the classic writers are “The toast of Ireland” making a clear connection with Ireland's proud past and their brand while being artistically innovative.
This inspiring campaign was thought up by the great minds at Bloom in Dublin, Ireland. I’ll toast to these ads for sure!
Why This Trend Is Growing
- Edible Art Advertising
- Creating ads that feature edible art can be a disruptive innovation opportunity in the advertising industry.
- Cultural Branding
- Making connections with a country's cultural icons can be a disruptive innovation opportunity in the branding industry.
- Literature-inspired Marketing
- Using renowned literary figures in marketing campaigns can be a disruptive innovation opportunity in the marketing industry.
Industries Being Reshaped
- Advertising
- The advertising industry can explore the potential of edible art in their campaigns.
- Branding
- The branding industry can leverage cultural figures to create meaningful connections with consumers.
- Marketing
- The marketing industry can tap into famous literary figures for creative and engaging campaigns.
