PETA has created a iPhone app that will be your guide to cruelty-free purchasing.
Whether you’re for or against PETA’s wild activism, their goal is good, and the PETA ‘Be Nice to Bunnies’ iPhone app is one example of it.
The PETA ‘Be Nice to Bunnies’ iPhone app is a simple database of companies that do and do not test on animals to make it easy for the user to know where and where not to shop! The PETA iPhone app sells for $1.99, and is an easy way to make sure you’re being nice to bunnies!
Key Themes Behind This Trend
- Cruelty-free Purchasing
- The trend of using technology to facilitate cruelty-free buying can inspire brands to create similar apps promoting sustainable consumption.
- Animal Welfare Advertising
- Animal rights activists' creative, provocative, and emotional advertising campaigns are a growing trend, which companies can follow to gain the attention of more consumers.
- Consumer Awareness
- The increasing consumer interest in animal products' ethicality is a trend that companies can leverage by embracing sustainable practices and transparent business models.
Where This Applies
- Mobile App
- Creating mobile apps that facilitate ethical purchasing can be a disruptive innovation opportunity for mobile app developers.
- Beauty and Personal Care
- By adopting cruelty-free practices, the beauty and personal care industry can respond to growing consumer demand for ethically sourced products.
- Fashion Retail
- Fashion retailers can tap into the trend of cruelty-free buying by developing sustainable and fair trade sourcing strategies and marketing their efforts to attract ethically conscious consumers.
