Advertising agency Wieden & Kennedy have created a line of advertisements for Levi’s that is beachy, summery, and makes me want to take a trip. The Go Forth ads show models wearing Levi’s jeans in the ocean and in fields.
The Levi’s ads by Wieden & Kennedy feature lines like “For those who toil,” and “All I need is all I got.” The ads include a video that shows that it's America-inspired and very 4th of July-friendly. I love this new set of ads and am totally inspired to take a road trip. Take a look at the Wieden & Kennedy ads for Levi’s above.
Key Themes Behind This Trend
- Beachy Advertising
- Opportunity for brands to create laid-back, summer-themed ads that evoke a sense of wanderlust and adventure.
- American-inspired Campaigns
- Brands can tap into the patriotic spirit and nostalgia of Americana to create impactful and relatable advertising campaigns.
- Outdoor Fashion Marketing
- Incorporating natural environments like the ocean and fields in fashion ads can appeal to consumers seeking a connection with nature and a desire for exploration.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Develop innovative and visually captivating advertising concepts that focus on evoking emotions and desires associated with specific locations and experiences.
- Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate natural elements and outdoor settings in fashion marketing campaigns to resonate with consumers' desire for adventure and authenticity.
- Travel and Tourism
- Disruptive innovation opportunity: Collaborate with fashion brands to create destination-focused campaigns that promote travel and exploration, leveraging the power of fashion to inspire wanderlust.
