Threadless is known for its artist-designed t-shirts, artworks and home decor and it is now offering non-medical face masks. The masks help to make sure that healthcare workers get priority when it comes to medical masks, all the while supporting artists who may be struggling to bring in income. The purchase of an artist-designed face mask helps to support MedShare, as a portion of the proceeds goes toward the non-profit and its work delivering supplies to communities in need.
On Threadless, people can pick up masks that meet CDC guidelines that are designed by Rob Sheridan, Alex Norris and Mukta Lata Barua, and creative individuals and businesses are invited to participate by uploading their own designs. In just six days, the company raised $100,000.
Why This Trend Is Growing
- Artist-designed Face Masks
- The trend of non-medical face masks designed by artists can help support struggling artists, while raising funds for non-profit organizations.
- Crowdsourced Design
- Threadless' crowdsourced design model for face masks could be adopted by other companies for other products.
- Cause Marketing
- Using cause marketing to support non-profit organizations can be an innovative way to sell products and benefit social causes.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can explore artist-designed masks as a new product line, while contributing to charitable causes.
- Non-profit Industry
- Non-profit organizations can seek out cause marketing collaborations with companies to raise funds and awareness for their causes.
- E-commerce Industry
- E-commerce companies can leverage crowdsourced design to engage customers and create unique products for sale.
