The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
