Thanksgiving is nearly upon us and brands are launching specialty products related to the holiday to entice and delight consumers. This list of 12 Thanksgiving innovations ranges from Thanksgiving-themed nuggets to plant-based holiday roasts, showcasing how brands are responding to changing consumer needs.
In light of the ongoing pandemic, many consumers are opting to spend the holiday with those in their immediate household (as per WHO recommendations). Therefore, these consumers require smaller, less laborsome meals like the new Perdue Farms ThanksNuggets. The new offering is "perfect for scaled-down holiday dinners and solo 'LazyGiving' celebrations in 2020" and is comprised of a turkey-shaped white meat nugget that features sweet potato flavoring and a drumstick-shaped dark meat nugget with notes of stuffing and cranberry.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
