Beauty and cosmetic brands are looking for ways to increase the efficiency and accessibility of their products, as portrayed in the October 2021 cosmetics innovations roundup.
One brand, in particular, Tower 28, stands out for its tinted sunscreen product. The SunnyDays SPF 30 is a two-in-one mineral sunscreen designed to help consumers reduce their makeup application time while remaining protected from the sun. Tower 28 is one of many brands that focus on product efficiency. Nude Envie's nourishing makeup line is another example of dual-functioning cosmetics; the brand includes skincare elements into its makeup products.
In terms of accessibility, the cosmetic industry has seen an increase in subscription availability. Beauty Pie's monthly membership program brings the cosmetics to the consumer for a hassle-free experience.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
