With 2008 coming to an end, it's time to obsess about calendars. One of these that draws my attention is the Volkswagen Scirocco Calendar, which utilizes the fashion show 'Germany's Next Top Model,' a spin-off of Tyra Banks' 'America's Next Top Model.' Supermodel Heidi Klum is the lead judge and producer of the show.
The resulting calendar is more like a playful fashion editorial with the images of the models and the Volkswagen Scirocco car processed and fused together.
VW is the main sponsor of 'Germany's Next Top Model' and awarded the show's winner, Jennifer Hof, with a brand new Scirocco sport hatchback while the runners-up received Volkswagen CrossPolos.
Why This Trend Is Growing
- Fashion-driven Marketing
- There is an opportunity for businesses to collaborate with fashion shows and utilize fashion-driven marketing campaigns to reach a wider audience.
- Branded Collaborations
- Companies can explore collaborations with popular TV shows and award winners with branded products to increase brand recognition and loyalty.
- Playful Visual Fusion
- There is potential for creating visually appealing content by merging different elements together, such as models and products, to create unique and eye-catching visuals.
Industries Being Reshaped
- Automotive
- Automotive companies can explore opportunities to sponsor and collaborate with fashion shows to create branded content and increase brand visibility.
- Fashion
- Fashion brands can consider partnering with TV shows or automotive companies to create innovative marketing campaigns and leverage their brand image.
- Television
- Television networks and production companies can explore collaborations with automotive and fashion brands to create engaging content and attract a wider audience.
