Although drive-in movies are no longer mainstream, there has been a modern relaunch involving the eco-friendly Zipcars!
Car owners of Boston, Cambridge and Somerville will be able to drive in and enjoy National Geographic's Arctic Tale at Harvard Square's Brattle Theater on March 26 in a project meant to to raise awareness for Habit for Humanity.
The intention of the Zipcar Drive In is to get people to drive their cars to the movie, then leave them behind as a donation for Cars for Homes. In exchange, participants will be offered a free Zipcar memberships for a year as well as $500 for the first 20 donors to cover driving related costs, and $250 credit for anyone who donates after that.
In Vancouver, they offered a similar program, except when they hosted the event in November, 2007, they offered a lifetime membership.
Arctic Tale is an ideal choice for the movie. The documentary is about the effects global warming is having on our earth; half the beauty of the Zipcar car sharing service is the immense reductions in auto emissions it results in.
Key Themes Behind This Trend
- Drive-in Revival
- Drive-in movies are making a comeback, and companies like Zipcar are using them to promote eco-friendly initiatives and social causes through unique events and partnerships.
- Car-sharing Services
- Companies like Zipcar are leading the way in innovative car-sharing models that reduce auto emissions and increase sustainability, while also promoting community engagement.
- Collaborative Marketing
- Partnerships between companies and organizations, such as the partnership between Zipcar and National Geographic's Arctic Tale, can provide unique marketing opportunities that generate positive social impact and brand awareness.
Where This Applies
- Automotive
- The automotive industry has an opportunity to enhance their sustainable initiatives through partnerships with car-sharing services and eco-friendly organizations like Zipcar and Habit for Humanity.
- Entertainment
- The entertainment industry can benefit from partnerships with car-sharing services like Zipcar to offer unique and eco-friendly events, such as drive-in movies, that promote their brand and support social causes.
- Non-profit
- Non-profit organizations like Habit for Humanity can leverage partnerships with companies like Zipcar for social impact campaigns that raise awareness for their mission and generate support from new and diverse audiences.
