For those of you who are already bored of the retro, Mad Men-inspired look that has been dominating the fashion industry for the past few seasons, then the Z Spoke by Zac Posen Fall 2012 collection is just the thing for you.
Full of black, burgundy, and other rich hues that are the farthest thing from being feminine and cotton candy colored, this is not a collection made for the faint of heart.
The Z Spoke by Zac Posen Fall 2012 line is the brand's sixth offering. After the success of his namesake brand, Zac Posen created a more affordable sister line, and three years later, the line is stunning enough to stand on its own, thanks to offerings like this one.
Key Themes Behind This Trend
- Goth-inspired Fashion
- Disruptive innovation opportunity: Create a high-end goth-inspired fashion brand that combines luxury materials with dark, edgy designs.
- Non-feminine Color Palettes
- Disruptive innovation opportunity: Develop a line of clothing that challenges traditional gender norms and embraces rich, bold colors.
- Affordable Luxury Brands
- Disruptive innovation opportunity: Launch an accessible luxury fashion brand that offers high-quality garments at a more affordable price point.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Revolutionize the fashion industry by introducing goth-inspired designs that appeal to a wider audience.
- Luxury Goods
- Disruptive innovation opportunity: Disrupt the luxury goods market by challenging traditional notions of femininity and offering unconventional color palettes.
- Retail
- Disruptive innovation opportunity: Create a new market segment by providing high-quality luxury fashion at a more affordable price.
