Titillating Timepieces

The Yves Buhar Vue Watch Keeps You in the Present

You've got 12 digits on your watch, but you're only ever really looking at two--the other 10 are just sitting there, doing nothing for you. One designer has obviously felt this annoyance and has found a way to combat it by creating a chronograph that only displays the present time. The Yves Buhar Vue Watch displays only the present hour to the owner, while hiding all other time signifiers in a cloak of mystery.

Now I am not one for gimmicky watches--that is, of course, unless they have an ultra sleek design like the Yves Buhar Vue Watch. If you're worried that this fine piece of arm candy is just a concept, never fret. It is currently being developed by Seiko with a market release of sometime this year.

Simplistic Timekeeping
Develop innovative wristwatches that simplify and create a more convenient time-telling experience for the wearer.
Minimalist Design
Create watches with uncommon designs that exude elegance, simplicity and functionality.
Smart Watches
Create watches that don't just tell time, but can monitor biometric data, control music, answer calls, read notifications, and perform a host of other functions.

Sectors Adopting This

Horology
The horology sector could benefit from pushing the boundaries of digital watch design, such as with creating watches with only a current hour display.
Fashion
Collaborate with fashion designers on luxury watch designs that highlight simplicity and sleekness.
Consumer Electronics
Develop more flexible and convenient technology for smartwatches, that can eliminate the need to frequently pull out and operate cell phones.
SCORE
5.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 97%
Freshness 8%

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