'Your Personal Jesus' by Jonathan Minster is a visual exploration into the way today's society looks to the cult of celebrity and consumerism for icons rather than any particular religious group.
Recent years have marked a massive shift in the way we worship; our preferred icons are now fashionable celebrities and other famous faces. This is not necessarily a bad thing, but do they deserve our faith and adoration? 'Your Personal Jesus' by Jonathan Minster is an interactive photo project that accepts suggestions for icons on Twitter.
Why This Trend Is Growing
- Celebrity Worship
- The trend of society looking to fashionable celebrities and famous faces as icons rather than religious figures presents an opportunity for disruptive innovations in the entertainment industry.
- Consumerism Culture
- The growing consumerism culture that influences people to idolize brands and products creates opportunities for disruptive innovations in marketing and advertising industries.
- Interactive Art Projects
- The rise of interactive art projects, like 'Your Personal Jesus' by Jonathan Minster, showcases the potential for disruptive innovations in the art and technology sectors.
Industries Being Reshaped
- Entertainment Industry
- The entertainment industry can leverage the trend of celebrity worship by developing new mediums and platforms that offer diverse and engaging content for fans.
- Marketing and Advertising Industry
- The consumerism culture presents disruptive innovation opportunities for marketers and advertisers to create more personalized and targeted campaigns that resonate with their target audience's idolizing tendencies.
- Art and Technology Sectors
- Interactive art projects like 'Your Personal Jesus' indicate the potential for disruptive innovations at the intersection of art and technology, such as augmented reality experiences or interactive installations.
