Just in time for patio party season, Bacardi has introduced two new flavored rums to its line, Wolf Berry and Black Razz. The distinctive blend of fruit and fizz takes ordinary drinks to the next level.
Bacardi Wolf Berry has a tart profile with a combination of sweet blueberry and tangy goji berry. The Black Razz flavor is a rich blend of zesty raspberry notes and smooth persimmon. These infused liquors add a fun spin to classic cocktails -- care for a Wolf Berry mojito or a Black Razz rum and coke? The bottles also boast a clever new twist that is only apparent for those who chill their booze. The menacing wolf claw and abstract berry logo also becomes a vibrant shade of blue and red when the alcohol reaches the ideal temperature.
Stop guessing when it's time to crack open the bottle and enjoy a fruit-infused beverage with the new Wolf Berry and Black Razz Bacardi rum.
What's Driving This Trend
- Fruit-infused Spirits
- Opportunities for innovative beverage companies to combine fruity flavors with alcohol.
- Interactive Labeling
- Potential for companies to experiment with creative, temperature-sensitive labeling for beverages.
- Unconventional Mixers
- Opportunities for consumers to experiment with new and unique flavor pairings in cocktails and other mixed drinks.
Who This Affects Most
- Alcohol Production
- Innovative distilleries and liquor companies can add new flavors to their product lines, experimenting with combinations of fruit and alcohol.
- Packaging and Labeling
- Companies that design and create packaging for alcoholic beverages can explore opportunities for innovative, interactive labeling ideas.
- Bartending and Hospitality
- Bartenders and mixologists can experiment with new, unconventional flavor combinations for cocktails and drinks, offering unique experiences to customers.
