The Telegraph presents Week 70 of their ‘Sign Language’ series, which highlights public signage that either fails to explain the situation or presents an immediate oxymoron. Have a look at these warning sign fails; they’ll brighten up your day.
Take, for example, the sign banning alcohol in a hotel right next to the wall-mounted bottle opener. What’s the real message here? Warning sign fails also occur when a sign is absolutely not understandable. The wolf/dog sign…warning there are dogs? No dogs allowed? The dog behind the sign seems to be defiant of that one.
What's Driving This Trend
- Confusing Signage
- Disruptive innovation opportunity: Develop intuitive and clear sign designs that effectively communicate the intended message.
- Contradictory Messages
- Disruptive innovation opportunity: Create signage solutions that avoid presenting conflicting or oxymoronic messages.
- Unintelligible Signs
- Disruptive innovation opportunity: Design signage that is easily understandable and avoids confusion or ambiguity.
Who This Affects Most
- Signage Design
- Disruptive innovation opportunity: Develop new materials or technologies for creating signage that is visually appealing and effectively communicates information.
- Hospitality
- Disruptive innovation opportunity: Create hospitality solutions that provide clear and consistent messaging to guests, avoiding contradictory information.
- Pet Services
- Disruptive innovation opportunity: Develop innovative pet signage solutions that effectively communicate rules and restrictions to pet owners and the general public.
