Sophisticated Athlete-Inspired Totes

The WANT 2012 Olympic Tote Bag is Colorfully Sophisticated

The WANT 2012 Olympic Tote Bag collection pays homage to the year's biggest athletic event in the world. The luxury luggage label takes their pension for clean, simple and sophisticated pieces and melds them with the colors of the iconic Olympic rings for pieces that are perfect for the summer season. A subtle tribute to this sporting event, it shows pride in a tasteful manner.

A completely versatile product, the WANT 2012 Olympic Tote Bag collection is made out of certified organic cotton as well as Italian calf leather. They also come with a supporting shoulder strap, interior pockets with color contrasting mesh liners and a commemorative hangtag. The totes are available in six different colors.

Luxury Tote Bags
Opportunities for disruptive innovation in creating high-end tote bags that fuse style and functionality.
Athlete-inspired Fashion
Innovative possibilities for incorporating sports themes and colors into high-end fashion pieces.
Certified Organic Materials
Potential for disruptive innovation in the use of sustainable and eco-friendly materials in fashion accessories.

Where This Applies

Luxury Luggage
The luxury luggage industry can explore creating sophisticated, athlete-inspired totes that cater to style-conscious travelers.
Fashion Accessories
Opportunities for innovative and eye-catching fashion accessories that draw inspiration from the world of athletics and the Olympics.
Sustainable Fashion
The sustainable fashion industry can tap into the demand for eco-friendly and stylish products by developing tote bags made from certified organic materials.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 57%
Freshness 8%

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