The Vogue Italia 'Fascino Senza Eta' cover shoot explores the idea of timeless beauty through the use of models in all walks of life. From the inimitable Italian actress Isabella Rossellini (who happens to be 59 years of age) to young Netherlander model Guinevere Van Seenus, the editorial shows 'charm without age,' which is what the title means in Italian.
Shot by photographer Steven Meisel, the Vogue Italia Fascino Senza Eta cover shoot also stars models Carolyn Murphy, Donna Mitchell, Lauren Helm and Susan Forristal, all who range in age. Appearing in the June 2012 issue of the magazine, the photoshoot was styled by Karl Templer. He channeled their old world regality through the use of a menswear-inspired wardrobe.
Key Themes Behind This Trend
- Timeless Beauty
- Disruptive innovation opportunity: Introduce age-inclusive beauty products and services that celebrate all ages.
- Charm Without Age
- Disruptive innovation opportunity: Create fashion lines that cater to all age groups and challenge societal norms of beauty.
- Menswear-inspired Fashion
- Disruptive innovation opportunity: Develop gender-neutral fashion lines that redefine traditional menswear styles.
Where This Applies
- Beauty Products and Services
- Disruptive innovation opportunity: Reimagine beauty products and services to be age-inclusive and celebrate the diversity of beauty.
- Fashion
- Disruptive innovation opportunity: Redefine fashion standards by challenging age and gender norms through inclusive and diverse designs.
- Photography
- Disruptive innovation opportunity: Use photography to showcase the beauty of all ages and challenge societal beauty standards.
