Model Ming Xi stars in a creepy Hitchcock-inspired editorial for the Vogue China March 2012 issue. 'Hitchcock Beauty' pictures Ming in a variety of looks that recall some of Hitchcock's women most famous style choices, like the silk scarf worn in the spirit of Grace Kelly, a beige trench coat and an eerie black cat.
The editorial was shot for the March 2012 issue by photographer Terry Gates and styled by fashion editor Yi Guo, and showcases '50s femme fatale looks with a serious film noir feel, helped by the damp, dimly-lit and foggy scene of the shoot. The refined looks that Ming Xi wears are some of spring's most refined and glamorous dresses and accessories.
The Vogue China March 2012 cover features supermodels Natasha Poly and Isabeli Fontana in pretty pastel Prada, which was shot by the legendary Inez and Vinoodh.
Key Themes Behind This Trend
- Hitchcock-inspired Fashion
- Opportunity for fashion brands to create collections inspired by Hitchcock's iconic style choices.
- Film Noir Fashion
- Demand for clothing and accessories with a dark and mysterious film noir aesthetic.
- Glamorous Spring Dresses
- Market for refined and glamorous dresses inspired by the Vogue China shoot.
Where This Applies
- Fashion
- Fashion brands can capitalize on the Hitchcock-inspired trend to create unique collections and attract consumers.
- Film/entertainment
- Increase in demand for film noir-inspired fashion could lead to partnerships and collaborations with film production companies.
- Photography
- Photographers and stylists can tap into the film noir aesthetic to create visually stunning and nostalgic editorials and campaigns.
