VITAMINWATER enhanced water reached out to Facebook for their new flavor: Vitamin Water Connect. Facebook is constantly evolving, so it makes perfect sense that a user-created beverage would spring up from it.
The new flavor was created via a contest on the VITAMINWATER enhanced water Facebook page. Four finalists received $5,000 and one grand prize winner received the cash and immortality. VITAMINWATER enhanced water Connect is a black-cherry lime flavor with caffeine in it. Yum… Be on the lookout for this social media beverage in stores soon.
Key Themes Behind This Trend
- Social Media-inspired Products
- Companies can create user-driven products based on social media trends, fostering engagement and co-creation.
- Contest-based Product Development
- Organizing social media contests to develop new products offer an opportunity for crowd-sourced ideas and increased brand recognition.
- Functional Beverages with Social Media Tie-ins
- Innovative beverage brands can leverage social media platforms to create functional, flavor-driven beverages that cater to a highly engaged demographic.
Where This Applies
- Beverage Manufacturing
- Beverage companies can explore social media-inspired product development to lead innovation and capitalize on untapped customer preferences.
- Social Media Marketing
- Social media marketing agencies can create unique and engaging campaigns for companies that connect with a younger demographic, resulting in increased customer engagement.
- Consumer Packaged Goods
- Consumer packaged goods companies can leverage social media-led product development to create user-driven products that resonate with younger, socially connected consumers.
