In general, greasy-haired looks may not be that enviable, unless it is rocked by a stunning model as seen in the Viktoria Costa SCMP Style Magazine editorial. In this case, the unkempt hair gives the looks a bit of character. It will make people wonder where she came from to look both disheveled and glamorous.
The Viktoria Costa SCMP Style Magazine editorial was lensed by photographer Filippo Del Vita. The new face model was styled by Jenesee Utley. Although the wardrobe on its own is quite modern, when paired with colorfully bold cosmetics clearly inspired by the '80s, they are given a semi-retro twist. The flashy eyeshadows and blushes were used by beauty artist Martin Schmid.
Why This Trend Is Growing
- Retro Beauty Revival
- There is an opportunity for beauty companies to tap into the revived interest in colorful '80s-inspired makeup.
- Disheveled Glamour
- Fashion brands can embrace the juxtaposition of disheveled and glamorous looks for edgy editorial campaigns.
- Modernized Nostalgia
- Media outlets can appeal to nostalgia while still maintaining a modern aesthetic in fashion editorials.
Industries Being Reshaped
- Beauty
- The beauty industry can capitalize on the demand for bold, colorful makeup with '80s inspirations.
- Fashion
- The fashion industry can explore the potential of creating campaigns that mix disheveled and glamorous looks.
- Media
- Media outlets can capitalize on the desire for nostalgia in fashion editorials, while maintaining an updated, current feel.
