Model Lauren Auerbach looks almost like a vintage Barbie doll in the View of the Times 'Pop' editorial. Clad in sophisticated 60s outfits, everything from the voluminous hairdo to the retro-filtered photoshoot is from another era. In fact, the looks showcased throughout the editorial would be something 'Mad Men' character Megan Draper would don.
Captured by Spanish photography duo Andoni & Arantxa, the View of the Times Pop editorial appears in the spring and summer issue of the Spanish publication. The American beauty was styled by Michele Bagnara in a wardrobe filled with the designs of Yves Saint Laurent, Celine, Jil Sander, Dior and more. Hairstylist Andrew Guida gave her a curled coif while makeup artist Andrea Costa finished with pink lips.
Why This Trend Is Growing
- Retro Fashion
- Opportunity for clothing brands to introduce vintage-inspired collections.
- Nostalgic Styling
- Opportunity for beauty professionals to create looks that evoke past eras.
- Retro Photography
- Opportunity for photographers to use vintage aesthetics in modern photoshoots.
Industries Being Reshaped
- Fashion
- Disruption opportunity for fashion brands to tap into the 60s fashion revival trend.
- Beauty
- Disruption opportunity for beauty brands to offer products and services that cater to nostalgic styling trends.
- Photography
- Disruption opportunity for photographers to differentiate themselves by offering retro-themed photoshoots.
