If the latest issue of V Magazine doesn’t make you want to raid your grandmother's closet, there’s something wrong with you. The editorial shoot for V Magazine, shot by Sebastian Faena, uses vintage grandma-esque clothes in a seriously cool new way.
The shoot for V Magazine has tight hair up-dos, pill box hats, heavy furs, and more 1920’s inspired styles. If the images don’t make you think of Grandma in her 20s, maybe you can think of a Hepburn girl; either way, it’s a look I love to see.
Key Themes Behind This Trend
- Vintage Fashion Revival
- Using vintage clothes in modern ways creates opportunities for disruptive innovation in the fashion industry.
- Inter-generational Fashion Mix
- Blending grandma-esque styles with modern fashion creates opportunities for disruptive innovation in fashion.
- Age-inclusive Fashion
- Designing clothes that cater to all age ranges creates disruptive innovation opportunities in the fashion industry.
Where This Applies
- Fashion
- The fashion industry can benefit from creating unique styles by blending vintage fashion and modern fashion.
- Retail
- Retailers can cater to customers of all ages by incorporating vintage elements into their products.
- Advertising
- Advertising can benefit from using inter-generational fashion mixing by promoting diversity and inclusivity.
