Loads of bands have hit the big time after being featured in adverts including The Dandy Warhols, Devendra Benhardt, Jet and the Ting Tings.
Now mobile phone company Samsung is letting young, up-and-coming bands get a piece of the action. Samsung launched a website, f400share.com, to give
performers their big break. Bands can upload their tunes for a chance at having their music used in the advertisements for Samsung's next handset, the f400.
Non-musical types can vote for the tunes they like the most, so they will only have themselves to blame if they are stuck with songs they hate in commercials!
What's Driving This Trend
- User-generated Advertising
- Samsung's f400share.com platform is an example of user-generated advertising, a growing trend that enables brands to source creative content from their customers, fans, and followers.
- Crowdsourced Music
- Crowdsourced music is the trend of involving consumers in the music-making process, providing opportunities for undiscovered talents to showcase their work.
- Branded Music Partnerships
- Branded music partnerships between brands and musicians provide co-creation opportunities, enabling brands to enhance their campaigns with authentic and relevant music content.
Who This Affects Most
- Telecommunications
- The telecommunications industry can adopt user-generated advertising to source creative content and better engage their customers.
- Music
- The music industry can leverage crowdsourced music to identify and promote emerging talents, minimizing the influence of record companies on music production and distribution.
- Marketing and Advertising
- Marketing and advertising professionals can develop branded music partnerships to create authentic and engaging campaigns that resonate with their target audience.
