Using blank slate models, each shoe in the coveted United Nude SS12 collection pops right off the page. The intricate and colorful footwear is beautifully showcased on long stark white limbs against a white backdrop. For those who think that the models are simply wearing white stockings, there is the occasional full form shot that shows their arms and faces have been painted as well. Everything is whitened out except for the United Nude SS12 collection.
Designed by architect Rem D Koolhaas and shoe maker Galahad Clark, the United Nude SS12 collection is stylish and sculptural. This collection has numerous inspirations, from Geishas to mathematics. Although each design is stunningly artistic, some come in a kaleidoscope of colors while others have been created in more subdued tones that include browns and greys.
What's Driving This Trend
- Blank Slate Models
- Opportunity to showcase products on simple, blank slate canvases that allows the product to stand out.
- Intricate and Colorful Footwear
- Growing trend towards footwear designs that incorporate both intricate detailing and bold, vibrant colors.
- Architectural Fashion Collaborations
- Increasing number of collaborations between architects and fashion designers, resulting in sculptural and unique collections.
Who This Affects Most
- Footwear
- Opportunity for footwear brands to experiment with intricate designs and bold colors to differentiate themselves in a crowded market.
- Fashion
- Fashion brands are increasingly collaborating with architects to create unique and sculptural collections that stand out.
- Marketing and Advertising
- Blank slate models could be used in various marketing and advertising campaigns for products, allowing the product to be the main focus.
