David Schwen has created a series of typographic illustrations entitled Type Sandwiches.
The series features famous sandwich combinations in the Helvetica font. The combinations include a grilled cheese sandwich, lamb pitas, s'mores, Philly's infamous cheesesteak and Oreos.The colors of the typography reference the actual colors of what the word describes; for example, chocolate appears in brown.
This simple concept is unique and forms a great series. Schwen's work emphasizes society's sense of humor and carries the perfect appeal to pop-culture junkies, who I'm sure will be purchasing these prints for their home or as a T-shirt. The Type Sandwiches series is an updated concept from Schwen's previous Burgervetica (also known as Sanswich) print, which was released in early 2010.
What's Driving This Trend
- Typographic Illustrations
- Opportunity to create unique and visually appealing products by combining typography and illustrations.
- Pop-culture References
- Opportunity to tap into the nostalgia and humor of pop-culture junkies through creative designs and products.
- Color-coded Typography
- Opportunity to enhance visual representation by using color-coded typography that reflects the actual colors of the subject matter.
Who This Affects Most
- Art and Design
- Disruptive innovation opportunities in creating innovative prints, artworks, and merchandise that blend typography and illustration.
- Fashion and Apparel
- Opportunity to cater to pop-culture junkies by creating t-shirts and clothing items featuring typographic pop-culture references.
- Food and Beverage
- Opportunity to create unique food packaging and merchandise with color-coded typography to enhance visual appeal and brand recognition.
