Raising Necklines

Turtle Necks Reigned For Men and Women at NY Fashion Week Fall 2009 Shows

Don’t let anyone make fun of your turtle neck again—higher necklines were all the rage at the Fall 2009 shows at New York Fashion week earlier this month.

Male turtle necks have been associated with Euro ski-bunnies for far too long, and female turtle necks with Martha Stewart-types. It’s time to turn a new page of Vogue, my friends.

Seen in the gallery, in order, are chic turtle necks by DKNY, Badgley Mischka, Michael Kors, Proenza Schouler, Lacoste, Ralph Lauren, Alexander Wang, Vivienne Westwood Red Label, Nathan Jenden and Twenty8Twelve.

Higher Necklines
Disruptive innovation opportunity: Design and produce fashionable clothing with higher necklines to cater to the growing demand for modest and sophisticated styles.
Gender-inclusive Turtle Necks
Disruptive innovation opportunity: Create gender-inclusive turtle necks that challenge traditional stereotypes, offering versatile options for both men and women.
Redefining Turtle Neck Fashion
Disruptive innovation opportunity: Transform the perception of turtle necks by incorporating modern and innovative designs that appeal to a wider audience.

Who This Affects Most

Fashion Design
Disruptive innovation opportunity: Collaborate with fashion designers and brands to introduce higher necklines and gender-inclusive turtle necks in their collections.
Retail
Disruptive innovation opportunity: Stock and sell a diverse range of turtle neck styles with higher necklines to meet the changing fashion trends and consumer preferences.
Fashion Media
Disruptive innovation opportunity: Feature and promote the redefined turtle neck fashion trend through media platforms to inspire and influence the industry and consumers alike.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 2%
Freshness 8%

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