To reach out to its 42 million users, Tumblr is hiring writers and editors for a Tumblr staff blog that will feature fun and compelling content covering everything within the Tumblr world.
The Tumblr staff blog will document the ideas, people and stories that exist within Tumblr, the social blogging platform, to create a new marketing channel based on journalism that will help to promote Tumblr's services. According to the New York Times, the staff blog will allow Tumblr to "tap into all of the free content that users upload to social networking Web sites."
So far, Tumblr has hired Chris Mohney, the senior vice president of BlackBook Media, to be the Tumblr staff blog's editor-in-chief, and Jessica Bennett, the senior writer and editor at Newsweek and The Daily Beast, to be its executive editor.
What's Driving This Trend
- Content Marketing
- Creating a staff blog dedicated to showcasing the ideas, people, and stories within Tumblr provides a unique content marketing channel for promoting the platform's services.
- User-generated Content
- Tapping into the vast amount of free content that users upload to social networking websites opens up opportunities for Tumblr to curate and leverage user-generated content in innovative ways.
- Journalism-based Marketing
- The Tumblr staff blog's approach of using journalism-style storytelling to promote the platform's services presents disruptive innovation opportunities for blending content creation and marketing strategies.
Who This Affects Most
- Social Media
- The rise of a dedicated staff blog within Tumblr highlights the evolving landscape of social media marketing and the need for unique content strategies.
- Publishing
- The establishment of a staff blog that produces journalistic-style content to promote Tumblr's services blurs the line between traditional publishing and marketing approaches, leading to disruptive innovation possibilities.
- Digital Marketing
- The Tumblr staff blog's use of content marketing and storytelling techniques exemplifies the need for digital marketers to think beyond traditional advertising methods and embrace innovative content-driven strategies.
