I seriously need to get myself into Japan and try all of these drinks. First there was the canned pancake drink, and now there is the Tropicana 'Orange With Rare Cheese' flavor. This drink was introduced as the new part of Tropicana's 'Fruit Sweet' line.
The Tropicana 'Orange With Rare Cheese' flavor is a mixture of orange juice and cheese. The bottle contains 51% juice and it supposedly tastes like cheesecake or a snack. I would rather eat my food than drink it, but that doesn't mean I won't try!
What's Driving This Trend
- Novel Food Combinations
- The popularity of drinks like Tropicana's 'Orange With Rare Cheese' flavor shows a trend towards consumers seeking unique and unconventional food pairings.
- Experiential Flavors
- Companies can explore developing flavors like 'Orange With Rare Cheese' to offer consumers a unique sensory experience and differentiate their products in the market.
- Blurring Traditional Categories
- Innovations like bottled cheese juice challenge traditional categorizations of food and beverage offerings, encouraging disruptive thinking in product development.
Who This Affects Most
- Beverage
- The beverage industry can take advantage of consumer interest in unique flavors by experimenting with novel combinations and expanding their portfolio.
- Food
- The food industry can explore unconventional flavor profiles, like 'Orange With Rare Cheese,' to tap into consumer demand for innovative and adventurous food experiences.
- Packaging
- The packaging industry can design and develop innovative packaging solutions to accommodate unconventional food and beverage combinations, such as bottled cheese juice.
