Leave it to a celeb power couple to see this coming. When Heidi Klum and Seal renewed their vows recently, they opted for a trailer park theme, complete with a faux mullet for Seal.
Then came the release of Vivienne Westwood’s Fall 2009 campaign, featuring who else but Pamela Anderson. The ads feature Anderson with an all leather wearing love with long hair and a bandanna. To complete the look, the two are hanging out in front of broken down cars.
Marie Claire is also featuring trailer park designs with models in mesh and short shorts, sitting in front of trailers. Maybe it’s an attempt at simple design for recessionary times? I don’t know, but I think for now my closet will stay pleather-less.
What's Driving This Trend
- Trailer Park Chic
- Designers are embracing the trailer park aesthetic, creating fashion lines inspired by the unique subculture.
- Lowbrow Luxury
- Designers are elevating traditionally 'trashy' fashion into high end styles, creating a new category of affordable luxury.
- Recessionary Nostalgia
- Designers are tapping into consumers' desire for the familiar and nostalgic, creating fashion lines inspired by the past.
Who This Affects Most
- Fashion
- Designers are creating fashion lines inspired by the trailer park subculture, creating a new category of affordable luxury.
- Lifestyle
- As designers continue to embrace the trailer park aesthetic, we may see an increase in interest in a rustic, laid-back lifestyle.
- Marketing and Advertising
- Brands may consider incorporating the trailer park aesthetic into their advertising to appeal to consumers' desire for nostalgia and affordable luxury.
