A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, 'If you are going to drink, please do not drive.' How would you know when you are drunk? Well, if the trees, pillars and traffic signs look like they are moving, then it's safe to say you are pretty drunk...
The campaign conveys the idea of seeing things moving by equipping those usually still street components (road signs, trees, mailboxes, traffic lights, pillars, street lights, etc...) with wheels. I like it; it's simple and subtle (and surely not original), but it is nicely done.
The photography was done by Gan Wei Joo with retouching by Simon Ong for Studio DL, Kuala Lumpur with creative directors Adrian Miller, Edmund Choe and art director Lydia Lim.
What Makes This Trend Stand Out
- Drunk Driving Campaigns
- Opportunities for innovative ways of sending messages about the dangers of drunk driving.
- Creative Advertising Techniques
- Opportunities for the adoption of unique marketing techniques to capture the attention of the audience
- Campaigns Promoting Responsible Behavior
- Opportunities for generating campaigns that educate on the importance of responsible and safe behavior.
Sectors Adopting This
- Marketing and Advertising
- Opportunities for marketers to adopt creative advertising techniques to convey important messages
- Automobile
- Opportunities for automobile manufacturers to promote responsible driving habits among their customers
- Public Safety and Wellness
- Opportunities for safety organizations to collaborate with advertisers to generate effective campaigns promoting safe behavior
