Eyebrowless Editorials

Toni Garrn for Harper's Bazaar September 2012

The Toni Garrn for Harper's Bazaar September 2012 editorial features some intensely contrasted shades. Exclusively black and white, the editorial showcases some fall and winter fashions of the upcoming 2012-2013 season. Playing entirely on a classic theme, the traditionally dressed editorial has crisp blazers, classic trenches and gorgeously sleek apparel in white and black.

Some of the shots are taken to the next level of white and black by being shot in black and white contrast. The streamlined editorial for the September issue of Harper's Bazaar returns to a simpler look and feel of clothing and strays away from overcomplicated accessorizing, detailing and layers. The very monochromatically shaded editorial does a fantastic job of creating some bold, easy DIY looks that you can definitely create out of what you already have or what you could find at a store near you.

Monochromatic Fashion
Opportunity to disrupt the fashion industry by promoting minimalist, black and white clothing designs.
Simplified Styling
Opportunity to disrupt the fashion industry by advocating for simpler, timeless looks without excessive accessorizing or layering.
DIY Fashion
Opportunity to disrupt the fashion industry by encouraging consumers to create their own unique looks using existing wardrobe pieces or easily accessible items.

Industries Being Reshaped

Fashion
Opportunity for fashion retailers and designers to cater to the demand for monochromatic, minimalist clothing.
Editorial/magazine Publishing
Opportunity to produce visually striking editorials that focus on simplified styling and monochromatic fashion to captivate readers.
Retail
Opportunity for retailers to market DIY fashion ideas and provide resources for customers to create their own unique looks.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 28%
Freshness 8%

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