If you've ever felt that your GPS voice commands were not fearsome enough or infused with enough imperial authority, then the TomTom Star Wars voices program will be right up your alley.
Featuring dynamic voice libraries from the Star Wars franchise, this nifty product was recently updated with a whole new set of hilarious voices that are sure to turn your daily travels into exciting and hilarious adventures. So far, the TomTom Star Wars voices program includes the characters of Han Solo, C3P0, Yoda and of course, Darth Vader.
Key Themes Behind This Trend
- Branded Voice Navigation
- Opportunity for companies to collaborate with popular franchises to provide unique and engaging voice-navigation experiences
- Entertainment-inspired Products
- Opportunity for businesses to create products that incorporate elements of popular franchises to appeal to fans and create buzz.
- Humorous Voice-navigation
- Opportunity for businesses to incorporate humorous elements into their voice-navigation software to differentiate themselves from competitors.
Where This Applies
- Consumer Electronics
- Consumer electronics companies can collaborate with popular franchises to offer branded voice-navigation experiences.
- Entertainment
- Entertainment companies can license their franchises for use in voice-navigation software to create new revenue streams.
- Software
- Software companies can develop voice-navigation software that incorporates humorous elements to differentiate themselves from competitors.
