Tokyo's Ikebukuro region is home to the epic Sunshine Aquarium. The majestic nature of this marine exhibit has yet to be matched elsewhere given its breathtaking aerial features. The vantage point offered here operates from the ground up, meaning that viewers must look to the sky to take in the rare beauty of the water-bound animals.
Seals and penguins are found swimming here at approximately 7.5 feet in the air. Sunshine Aquarium's rounded 'aqua ring' provides the perfect space for the creatures to spin around in here, and for the guests to follow their every move along the sinewy glass. The two species are kept separate during the showings, allowing for specific and unusual observations to be made.
Key Themes Behind This Trend
- Aerial Marine Exhibits
- Disruptive innovation opportunity: Create more aerial marine exhibits that offer a unique and elevated view of water-bound animals.
- Ground-up Viewing
- Disruptive innovation opportunity: Develop aquariums or exhibits that require viewers to look up to observe the aquatic creatures, offering a different perspective.
- Separation of Species
- Disruptive innovation opportunity: Design exhibits that keep different species of animals separate, allowing for specific and unusual observations to be made.
Where This Applies
- Aquariums
- Disruptive innovation opportunity: Revolutionize the traditional aquarium experience by incorporating aerial features and ground-up viewing.
- Tourism
- Disruptive innovation opportunity: Attract tourists by offering unique and innovative marine exhibits that provide a different perspective on aquatic animals.
- Zoos
- Disruptive innovation opportunity: Introduce aerial marine exhibits in zoos to enhance visitor experiences and create opportunities for observing animals from new angles.
