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Minimalised Logo Departments
The Quiet Shop by Selfridges Dumbs Down Product Noise

By: Meghan Young (Superstar) Jan 8, 13

After being inundated with products over the holiday season, The Quiet Shop by Selfridges offers a welcomed change of pace. An extension of the UK department store’s No-Noise installation, it is a section in which shoppers can enjoy a carefully curated selection of minimalist designs that won’t give them a headache. Termed ‘The Quiet Edit,’ these items include brands such as Jil Sander and Vaseline.

The Quiet Shop by Selfridges also features De-Branded Designs, which revolve around recognizable logos that simply miss text. For instant, the red banner of the iconic marmite container is still recognizable despite not having the word ‘marmite’ scrawled upon it. Made with design enthusiasts in mind, this shop yields potential collectibles that many will want to get their hands on.

Source: refinery29
Readmore: selfridges

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