People-Power Photography

‘The Occupiers' Series Profiles Activists from Zuccotti Park

‘The Occupiers’ series by New York City-based photographer Eddie McShane reveals the real-life people behind the larger-than-life Occupy protests. The photographs were taken in Zuccotti Park and then applied against a blue background that is consistent throughout the series.

The protestors are diverse. From scruffy hippies, to war veterans, to suit-and-tie professionals, McShane leaves no demographic out. A striking feature in this regard, is the age range of the activists. Baby-boomers and Septuagenarians are in full force along with young Millennials.

For many, the Occupy protests conjure images of faceless crowds. Indeed, the hacktivist collective ‘Anonymous’ have associated themselves with the movement, for better or for worse. These photographs from Zuccotti Park reveal the human side to Occupy.

Personalized Activism Photography
Opportunity for photographers to capture the human side of activism through personalized, diverse portraits.
Generation Gap in Activism
Opportunity for brands to cater their activism campaigns to both baby boomers and young millennials who share the same goals.
Humanizing Crowds
Opportunity for media outlets to humanize and diversify crowd imagery to connect with audiences.

Sectors Adopting This

Photography
Opportunity for photographers to capture activism in a unique, humanizing way.
Advertising
Opportunity for brands to market their activism campaigns through inclusive imagery that connects with a broad audience.
Media
Opportunity for media outlets to produce content that goes beyond surface level coverage and humanizes activism.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 26%
Freshness 8%

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