Encouraging Inebriation Bars

Newcastle's 'The Attic' Promises a Refund If You Leave the Bar Sober

If prizes were given for interesting bar promotions, Newcastle's The Attic would be taking top prize in both the innovation and 'WTF?!' categories.

The promotion for Newcastle's The Attic bar in England promises to give patrons a full refund on their Tuesday nights known as 'Trashed' which has “one simple aim:” a wholehearted dedication to getting revellers “bolloxed, twatted, smashed, nailed, battered, done-in and, well, proper f*cking trashed.” The club night boasts that “If you’re legal to drive at 3 AM, we’ll refund your entry money.”

An interesting concept and one bar I would not want to frequent... or would I?

Encouraging Inebriation Bars
Creating bars that incentivize people to drink more by offering refunds if they leave sober.
Party Atmosphere Promotions
Offering unique promotions and club events to create a party atmosphere and draw in customers.
Alcohol Consumption Tracking
Developing technology or methods to track the alcohol consumption of customers to verify they qualify for promotions or refunds.

Industries Being Reshaped

Bar and Nightclub Industry
Creating new promotions to draw in customers and incentivize increased alcohol consumption.
Alcohol and Beverage Industry
Developing technology and tools to help bars and nightclubs track customer alcohol consumption and offer promotions accordingly.
Marketing and Advertising Industry
Providing innovative and creative advertising and marketing options to bars and nightclubs to attract customers and increase brand awareness.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 2%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X