The Kony Kraze infographic provides some eye-opening statistics on the fast-paced online growth of Invisible Children Inc's KONY 2012 video.
Designed to shed light on the actions of Ugandan war criminal Joseph Kony, the video has been viewed over 100 Million times -- and it only took six days to reach that landmark. The majority of its viewership came from young adults between the ages of 19-29, who spread the content like wildfire. Though the content made an impact on the online scene early on, after what the chart describes as the "Oprah Effect," the video went from 66,000 views to over 9 Million the day after the celebrity tweeted the content.
Created by OnlineSchools.com, the infographic documents the extraordinary power that social media has for rapidly spreading content on a global scale.
What Makes This Trend Stand Out
- Fast-paced Online Growth
- Organizations can leverage social media to rapidly spread their message and gain momentum within a short amount of time.
- Viral Video Impact
- With the right message and targeting, a video can become a viral sensation and reach millions of viewers in a matter of days.
- Youth-driven Content Sharing
- Young adults between the ages of 19-29 have a significant influence on content sharing and can drive the spread of messages online.
Sectors Adopting This
- Non-profit Organizations
- Non-profit organizations can leverage social media to increase awareness of their cause and raise funds quickly.
- Advertising and Marketing
- Marketers can create viral video campaigns that generate buzz and engagement among a specific target audience.
- Media and Entertainment
- Media companies can use social media to promote their content and generate interest among a young adult demographic, who are heavy content sharers on these platforms.
