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Combining classical comic style with hard-hitting stats, ‘The Impact of The Avengers’ infographic studies the way in which social media influenced the success of this summer’s huge blockbuster.
Using information from the usual suspects (Twitter, Facebook and Google+,) website Topsy has gathered and produced data on how The Avengers film impacted and was impacted by these platforms. Detailing the change and making somewhat of a timeline of the online presence of the film, the chart is a comprehensive snapshot of what social media can do to promote a given project.
It’s well-known that the cultural following of the characters in the film had a huge effect on the success on the film, but this infograph breaks down where other factors came into play. Showing just how influential Internet marketing can be, this infograph illustrates the behemoth impact of social media.