Intel and Toshiba have partnered up again, this time to create 'The Beauty Inside,' a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users through an open social media casting call.
The "interactive social film," as it's described on YouTube, is about a character named Alex, who has a different physical appearance every single day. This plot lends itself to using a plethora of different individuals, who will be found through auditions currently being held Facebook. Intel and Toshiba are currently encouraging all people, both men and women and of all ages, to audition.
The Beauty Inside is directed by Drake Doremus and also stars Mary Elizabeth Winstead and Topher Grace, who plays the primary Alex character in the movie.
Key Themes Behind This Trend
- Interactive Social Films
- Exploring the trend of interactive films with user-generated content and audience participation opportunities.
- Open Social Media Casting Calls
- The rise of social media casting calls for films, providing opportunities for aspiring actors and actresses to audition online.
- Multi-dimensional Characters
- Creating characters with diverse physical appearances and personalities to explore different facets of human experiences.
Where This Applies
- Entertainment Industry
- Opportunities to disrupt the traditional casting process and engage audiences through innovative approaches to storytelling.
- Technology Industry
- Utilizing social media platforms and interactive technologies to revolutionize the way movies are created and experienced.
- Film Production Industry
- Incorporating user-generated content and online auditions to discover talented actors and actresses from diverse backgrounds.
