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Intel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users through an open social media casting call.
The “interactive social film,” as it’s described on YouTube, is about a character named Alex, who has a different physical appearance every single day. This plot lends itself to using a plethora of different individuals, who will be found through auditions currently being held Facebook. Intel and Toshiba are currently encouraging all people, both men and women and of all ages, to audition.
The Beauty Inside is directed by Drake Doremus and also stars Mary Elizabeth Winstead and Topher Grace, who plays the primary Alex character in the movie.