The Beauty by Ji Yeo, a Korean photographer based in Rhode Island, is a photo series that touches on the pressures women put on themselves to look a certain way. Yes, it stems from societies glorification of particular attributes, especially those found in Western societies, but it is ultimately people's choice to go under the knife. Instead of working with what they have and being proud of it, many women opt to take the 'easy' way out. These portraits show just how 'easy' it really is.
Documenting Korean women right after they have had plastic surgery done, The Beauty by Ji Yeo sensitively shows commonplace procedures in current culture. Yeo writes, "My work focuses on ideas of 'beauty' in contemporary culture, specifically in how women in our culture come to define and enforce an ideal of beauty on themselves."
What Makes This Trend Stand Out
- Post-plastic Surgery
- Opportunities for innovative, non-invasive beauty treatments and products that promote self-acceptance and body positivity.
- Pressure to Look
- Potential for disruptive innovation in the fashion and beauty industries by promoting diverse beauty standards and challenging societal pressures.
- Choice to Go
- Emerging market for mental health and self-esteem support services to address the underlying reasons behind individuals' decisions to undergo plastic surgery.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunities in developing ethical and sustainable beauty products that celebrate natural beauty.
- Fashion
- Opportunities to create inclusive fashion lines and campaigns that embrace diverse body types and challenge societal beauty standards.
- Mental Health
- Potential for disruptive innovation in providing online counseling and self-help platforms tailored to boost self-esteem and promote body positivity.
