As soon as you're sharing a room invaded by pesky mosquitoes, you may find that you or your roommate becomes even more annoying than the bugs themselves. This Tabard Insect Repellent campaign captures the pointless lengths people go to unsuccessfully avoid bites in the night.
No matter how much you thrash about and swat in the dark, there's little chance of actually squashing a fly, and much more that you'll lose more sleep than if you were to leave it alone. These three Lowe Bull advertising agency prints frame the ridiculous behavior of one 150-pound person against a winged speck invisible to the viewer of these images. The Tabard Insect Repellent campaign uses outdoor camping scenes and indoor bedroom scenes to show that this product can solve bug problems anywhere.
Why This Trend Is Growing
- Insect Repellent Products
- There is an opportunity to develop innovative and effective bug repellents that are safe and convenient for consumers to use.
- Humorous Advertising Campaigns
- There is potential for advertisements to use humor and exaggeration to capture attention and create a memorable brand image.
- Marketing for Outdoor Activities
- With the growing popularity of camping and other outdoor activities, marketers can target this demographic by highlighting products that are essential for these experiences.
Industries Being Reshaped
- Consumer Goods
- Companies can create new insect repellent products or improve existing ones to meet the needs of consumers.
- Advertising
- Agencies can offer creative and humorous advertising campaigns to capture audience attention and create brand awareness for their clients.
- Outdoor Recreation
- Companies that market outdoor gear and equipment can incorporate bug repellent products into their offerings to enhance the outdoor experience for consumers.
