Straptastic Sneakers

The Supra NS Spring 2010 Strapped II Kicks Are Smokin'

The Supra Strapped II is here and the shoe, which is designer Steve Aoki’s signature sneaker, has been redesigned. The Supra NS Spring 2010 Strapped II retains the same four-strap design as the original Strapped, but has a taller cuff and lower-profile sole.

Over the next couple of months the Strapped II will be released in Black Full-grain Leather, Grey Canvas and Acid Wash Denim versions.

One day I will rock Acid Wash Denim Supras. One day.

Strap-focused Footwear
There is a disruptive innovation opportunity for shoe designers to create new footwear with unique and functional strap designs.
High-cuff Shoes
There is an emerging trend of shoes with taller cuffs that can serve as a fashion statement or provide additional ankle support in athletic settings.
Multi-material Shoes
Incorporating a mix of materials, such as leather and denim, into shoe designs can create visually unique footwear with added durability and enhanced performance.

Who This Affects Most

Athletic Footwear
Athletic shoe manufacturers could integrate straps and high cuffs to create improved performance footwear for specific sports, such as ankle support for basketball shoes.
Fashion Footwear
Fashion designers can explore strap-focused footwear to create unique looks and statement pieces to attract trendy and fashion-conscious consumers.
Skateboarding Industry
The mix of materials present in the Supra NS Strapped II, such as full-grain leather and canvas, provide durability and added functionality, creating potential for cross-over appeal in the skateboarding industry.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 80%
Freshness 8%

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