Glassing Sunglasses came out with a shocking ad recently with the help of advertising agency Y&R based in Italy. With the cheeky (pun intended) "Kiss my glass" slogan paired with faces that look like bums wearing shades, this ad is definitely worth a double take.
Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done.
What's Driving This Trend
- Cheeky Advertising
- Embrace cheeky and unexpected advertising campaigns to grab attention and differentiate your brand.
- Unconventional Visuals
- Utilize unconventional visuals and imagery to create memorable and shareable advertising content.
- Playful Branding
- Incorporate playful and humorous elements into your brand identity to connect with younger and more diverse audiences.
Who This Affects Most
- Eyewear
- Leverage disruptive advertising strategies to stand out in the competitive eyewear industry.
- Fashion
- Explore unique and attention-grabbing advertising approaches to make a splash in the fashion industry.
- Creative Agencies
- Support brands in developing innovative and daring advertising campaigns that capture attention and drive engagement.
