The 'Summer of Sam' editorial featured in the June/July issue of BlackBook magazine features some drop-dead gorgeous male models depicted in youthful and preppy ways. Shot by photographer Dean Isidro, the 'Summer of Sam' editorial showcases some of the hottest looks for this summer season. The males are decked out in classic preppy ensembles infused with retro and grunge flair.
With hipster hairstyles and laid-back attitudes, the models featured in the 'Summer of Sam' editorial exude summer relaxation and enjoyment. These boys are ready for wherever this warm weather season takes them, from the beach to the diner to the skateboard park.
Implications - Consumers often focus on the feelings a product can provide them when deciding whether to invest their time and money. Businesses must market their products or services as able to provide clients with an experience that goes beyond mere functionality or practicality.
Key Themes Behind This Trend
- Preppy Fashion
- The trend towards preppy fashion is disrupting the fashion industry as retro and grunge flair is added to traditional styles.
- Summer Lifestyle
- The trend towards embodying a carefree summer lifestyle through fashion is disrupting the marketing industry as businesses must market products or services as providing an experience beyond functionality or practicality.
- Youthful Models
- The trend towards utilizing youthful models with hipster hairstyles and laid-back attitudes is disrupting the modeling industry as these models exude summer relaxation and enjoyment.
Where This Applies
- Fashion
- The fashion industry has the opportunity to disrupt traditional preppy styles by integrating retro and grunge flair to appeal to modern consumers.
- Marketing
- The marketing industry must disrupt traditional functionality and practicality advertising by advertising products and services to provide consumers with an experience that embodies a carefree summer lifestyle.
- Modeling
- The modeling industry is being disrupted by the trend towards utilizing youthful models with hipster hairstyles and laid-back attitudes to embody summer relaxation and enjoyment in editorial shoots.
