It’s safe to say that few have not taken notice of the First Lady’s spectacular fashion statements, a subject of which is discussed in ‘Everyday Icon: Michelle Obama and the Power of Style.’
Written by Kate Betts, this new book chronicles and comments on the Michelle Obama’s public image as a whole, as it relates to what she wears and how she presents herself. According to the author, President Barack Obama’s wife is “taking Hilary Clinton’s political intellect and dressing it in Jackie Kennedy’s clothes.” ‘Everyday Icon: Michelle Obama’ tells the story of a woman with the influence to change Washington.
What's Driving This Trend
- First Lady Fashion
- Opportunity for innovative fashion designers to create sustainable and ethically-produced clothes for powerful women in leadership positions.
- Power Dressing
- Opportunity for innovative fashion companies to democratize luxury and make high-end business attire accessible to women of all shapes, sizes and income levels.
- Personal Branding
- Opportunity for innovation in the field of image consulting and career coaching, as more people recognize the importance of presenting a strong, authentic personal brand in the professional world.
Who This Affects Most
- Fashion Retail
- Fashion retailers can create new lines that take inspiration from Michelle Obama's personal style, while emphasizing ethical production and sustainability.
- Luxury Goods
- Luxury fashion labels can expand their offerings to include power-dressing pieces that cater to women in leadership roles.
- Personal Development
- Digital platforms offering online courses and personalized coaching for image management and career advancement can leverage Michelle Obama's personal brand as a case study for success.
