Reflective Fashion Ads

The Stradivarius Summer 2012 Campaign Stars a Vibrant Siri Tollerod

There is a reason why the Stradivarius Summer 2012 campaign has been titled 'Brighten Me Up.' Vibrant, summery and fresh, both the settings and the fashion complement each other in such a way that each one is made brighter because of the other. More than that, the ad campaign injects a romantic aesthetic that gives the images an 'Alice in Wonderland' type vibe.

Shot by photographer Nico Iliev, the Stradivarius Summer 2012 campaign stars model Siri Tollerod. The Norwegian beauty was styled by Lidia Aguilera in the brand's feminine and flirty offerings. From floral dress to teal wedges, the outfits are pretty and playful. The looks were completed by hairstylist Karim B and makeup artist Sonia Peña.

Reflective Fashion Ads
Opportunity for incorporating reflective materials in fashion advertising to enhance visual impact.

Who This Affects Most

Fashion Advertising
Opportunity for fashion brands to create visually striking ads by incorporating reflective materials.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 88%
Freshness 8%

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