Just in time for summer, Starbucks and Unilever launched a new line of super-premium coffee-inspired ice cream treats. Fans of both the yummy java drinks and ice cream will surely be swooning after the frozen snacks.
Starbucks has taken inspiration from the hot coffee beverages to create ice cold and creamy products in flavours such as Caramel Macchiato, Java Chip and Mocha Frappuccino and their signature Coffee.
The Starbucks line of ice cream in cups and pints, will initially be available in US grocery stores, and the milk chocolate covered bars in US convenience stores.
Why This Trend Is Growing
- Super-premium Ice Cream
- Opportunity for high-end dessert companies to explore coffee-inspired flavors and premium packaging.
- Coffee-inspired Treats
- Potential for coffee shops and cafes to expand their product line with treats inspired by popular coffee flavors.
- Grocery Store Treats
- Chance for grocery stores to increase sales by offering unique and exclusive treats, like Starbucks' ice cream line.
Industries Being Reshaped
- Dessert Companies
- Super-premium ice cream and unique packaging provides great opportunity for specialty dessert companies to expand their offerings.
- Coffee Shops and Cafes
- Coffee-inspired treats like ice cream can offer additional revenue streams and expand customer base for coffee shops and cafes.
- Grocery Stores
- Exclusive and unique products, like Starbucks' ice cream line, can attract customers and increase sales for grocery stores.
