Romantic Tire Treads

The 'Spread Your Love' Bike by Hamed Kohan Rides a Beautiful Message

Some people might think that the 'Spread Your Love' Bike is slightly corny, but I'm certainly not one of them -- and it's not because I'm a girl, people. Think about it, this simple embedded pattern can act as a subliminal stimuli, which means that it might actually 'spread the love.'

Conceived by Iranian designer Hamed Kohan for the Seoul Cycle Competition, I can see this being implemented easily and effectively. A beautiful sentiment, the designer goes on to state that the 'Spread Your Love' Bike is "simple as love, strong as love."

Subliminal Messaging Bikes
The 'Spread Your Love' Bike by Hamed Kohan demonstrates the potential for bikes to convey subliminal messages, creating an opportunity for emerging bike designs.
Emotive Tire Treads
The 'Spread Your Love' Bike by Hamed Kohan showcases the impact of emotional message tire treads, opening up opportunities for other products to utilize similar designs.
Positive Messaging Products
The 'Spread Your Love' Bike by Hamed Kohan exemplifies the consumer demand for positive messages in products, presenting opportunities for other industries to incorporate complimentary messaging.

Where This Applies

Bicycles
The 'Spread Your Love' Bike by Hamed Kohan demonstrates how bicycle design can be used for subliminal messaging, indicating a chance for bike companies to enhance bike designs.
Tire Manufacturing
The 'Spread Your Love' Bike by Hamed Kohan illustrates the potential for tire tread customization to convey emotional messages, creating opportunities for tire manufacturers to expand their offerings.
Branded Merchandise
The 'Spread Your Love' Bike by Hamed Kohan highlights the consumer desire for positive messaging in everyday products, providing a chance for brands to incorporate uplifting messages into their merchandise.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 70%
Freshness 8%

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